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In Florida, the Attorney General's Economic Crimes Unit investigated complaints against CVS including claims that it published ads promoting low prices but charged higher prices at checkout. The Attorney General concluded that "certain provisions of the company's ExtraCare Rewards Program might be considered confusing and misleading." As a result, CVS agreed last December, in the words of the Attorney General, "to change its business practices in Florida, protecting consumers from potentially misleading advertisements."

"As part of the agreement, CVS agreed to clearly and conspicuously alert potential customers of the conditions and limitations of any offer, including, but not limited to, membership requirements, program terms, mail-in rebates, instant rebates, specific items to be purchased, or quantity of items to be purchased."

In place of a fine, CVS also agreed to make a $30,000 payment to the state’s Seniors vs. Crime program and a $25,000 payment to the Attorney General to cover costs including the investigation and the monitoring necessary to ensure the company’s future compliance with the law.